Australian Gym, Health & Fitness Center Industry: Missing a Vital Step

Over the years, we have seen some excellent additions to the fitness industry all across the globe and none more so than Australia. With high-quality facilities and highly-qualified personal trainers, the industry is in a good position.

 

But could more be done?

Nowadays, we see personal trainers that are so focused on creating meal plans and workout routines that they either forget or simply lack the skills to make additional sales. Regardless of whether you are a fitness trainer with fantastic knowledge and extensive skill set or an aerobics instructor, you could be missing an important step in the shape of nutritious treats after sessions.

 

It is time to take note!

Furthermore, you could also be a gym or health club owner that has a huge stock of nutritious items but your staff may not know what they are and how they are best utilized. If they are ignored by your staff, they will also be ignored by your customers so. Recently, we have seen companies paying more money than necessary because of the stock going out of date and even just the cost of electricity to power the fridges that keep the stock at the right temperature.

 

Be cautious of the message you send out to your customers!

Sadly, we also see some establishments stock their fridges with fizzy, sugary drinks. When this happens, the staff tends to ignore it and pretend as if they aren’t there because the drinks are obviously damaging to health and will very quickly undo a good workout session.

 

Use your professionalism!

In all of the examples we have discovered, you will be missing out because customers are getting their nutritious products elsewhere. Thanks to the advancements in technology, customers are now more informed than ever before so they will get their products online or in a supplement shop. If you run group exercises, these are the perfect place to promote nutritious products because it will start with one or two sampling the drinks and then, soon enough, everyone will have one after a workout. Then, you can start introducing mid-session breaks where everyone in the class has a drink to refill their energy ahead of the rest of the session.

 

Covering the cost is a “need” – Generating additional profit is a “must”

When you run a health club or gym, you already have significant costs to attend to including rent, energy, equipment, and more. Although membership revenue is good, you can never really increase the price if you want to stay competitive so you have to find revenue streams from elsewhere. Therefore, you need to look towards selling additional products like nutritional food and drinks that complements a workout.

 

Currently, you will find that customers are buying their own products and bringing them to your establishment so why not make it convenient for them by supplying your own? Rather than letting them do this and then dealing with their waste, give them an option by supplying them with everything they will ever need.