Over the years, we have seen some excellent additions to the fitness industry all across the globe and none more so than Australia. With high-quality facilities and highly-qualified personal trainers, the industry is in a good position.

 

But could more be done?

Nowadays, we see personal trainers that are so focused on creating meal plans and workout routines that they either forget or simply lack the skills to make additional sales. Regardless of whether you are a fitness trainer with fantastic knowledge and extensive skill set or an aerobics instructor, you could be missing an important step in the shape of nutritious treats after sessions.

 

It is time to take note!

Furthermore, you could also be a gym or health club owner that has a huge stock of nutritious items but your staff may not know what they are and how they are best utilized. If they are ignored by your staff, they will also be ignored by your customers so. Recently, we have seen companies paying more money than necessary because of the stock going out of date and even just the cost of electricity to power the fridges that keep the stock at the right temperature.

 

Be cautious of the message you send out to your customers!

Sadly, we also see some establishments stock their fridges with fizzy, sugary drinks. When this happens, the staff tends to ignore it and pretend as if they aren’t there because the drinks are obviously damaging to health and will very quickly undo a good workout session.

 

Use your professionalism!

In all of the examples we have discovered, you will be missing out because customers are getting their nutritious products elsewhere. Thanks to the advancements in technology, customers are now more informed than ever before so they will get their products online or in a supplement shop. If you run group exercises, these are the perfect place to promote nutritious products because it will start with one or two sampling the drinks and then, soon enough, everyone will have one after a workout. Then, you can start introducing mid-session breaks where everyone in the class has a drink to refill their energy ahead of the rest of the session.

 

Covering the cost is a “need” – Generating additional profit is a “must”

When you run a health club or gym, you already have significant costs to attend to including rent, energy, equipment, and more. Although membership revenue is good, you can never really increase the price if you want to stay competitive so you have to find revenue streams from elsewhere. Therefore, you need to look towards selling additional products like nutritional food and drinks that complements a workout.

 

Currently, you will find that customers are buying their own products and bringing them to your establishment so why not make it convenient for them by supplying your own? Rather than letting them do this and then dealing with their waste, give them an option by supplying them with everything they will ever need.

What You Should Sell In A Fitness Facility

Which shop would you like to go for shopping? The answer must be the one with an attractive display, which has wide range of the best products by the most demanded brands and where the staff is friendly and cooperative. The same is the case with a gym or a health club, from equipment to training to staff, including the trainer himself, a client will observe everything.

Human mind, body and soul need to be synchronized, it is therefore important to create harmony between them. Gym and fitness facilities focus most on their equipment and atmosphere, but what’s even more crucial is the right tactics of the trainer and his devotion towards his profession.

Educate The Client

Like every other shop, gym too, runs on customers. There’s no deniability that the gym needs to be well equipped and the atmosphere must be friendly and health oriented. But the more important thing that a client needs is the information.

Everybody knows that fitness is important and workout is necessary, but what most people don’t know is that how the gym machines work for our body. How with the effort of an expert trainer, the client can achieve the desired shape of the body.

The Other Sight Of Trainers

When it comes to choosing a trainer, make sure that they are passionate enough to train and guide the clients in the most professional and effective manner.

Go for trainers and instructors, not performers or dreamers. What you want is a person who can understand the world of fitness like his own fingertips, and also who can put his best effort in assisting the client.

What To Look For, When Choosing A Trainer

We often see Instagram photos and Facebook statuses of people showing gratitude to their trainers, who helped them reaching their milestones. Those are the trainers, your fitness facility should have.

Activeness Follows Passion

Only the instructor who trains and looks after himself can give what it takes to motivate the client.

Fit The Trainer To The Client

If you want to run a senior fitness group it’s more appropriate to get a mature active fitness trainer than let the group be run by 19 year old body builder.

Good Listener

A trainer, who listens to the clients, is the best trainer. He can build a level of comfort and trust with the clients and will help them in maintaining their health in the long run.

Let The Skills Do The Talking

A real trainer will not believe in boasting off his skills, he would rather let his skills speak for him.

Well Oriented

A real trainer not only knows how to train but is also capable of keeping things in order. He is careful about the atmosphere, maintains a healthy working relationship with all the staff members and always checks on the gym equipment and keeps it clean and maintained.

Value The Client More Than Money

A good trainer cares more about the health and the fitness of the client than the money. He believes in putting them on a healthy track through his guidance and assistance. Most trainers become the best of friends with their clients.